Marketing And The Instruments Of The Marketing Mix

Hello again dear followers, today I am going to write a few words about marketing mix as an important strategic and marketing tool. So, what is marketing, you may ask? Marketing is the process of planning, and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create and exchange value, and satisfy individual and organisational objectives. Given the marketing objectives and goals, the target segments and the market position that has to be defended, the tools of the marketing plan have to be decided upon. The marketer has a number of tools to hand - the instruments of the marketing mix. Traditionally, these instruments are divided into four categories, called the 4Ps of the marketing mix. In table...

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P.E.S.T Analysis

Hello again people. Today we are going to have a look at PEST analysis. No, its not a rat and critter analysis, it is actually one of the most important strategic tools in management and marketing. So, what PEST means? It is acronym from words POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL. When first letters of these words are combined, we get its name. In a word, PEST analysis is an analysis of political, economic, social and technological factors in a specific region or country. This analysis is a foundation for all means of strategic planning and also for some other analysis, for ex. SWOT analysis. POLITICAL - Current political situation (level of political risk) - Political factors that can have a effect on our business. - Is political...

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S.W.O.T Analysis 101

Hello everyone, today we are going to see one of the most basic management and marketing tool - the SWOT Analysis. Keep in mind that this is only some basic info and that i will publish more detailed info later in the year. SWOT analysis represents a marketing and strategic tool which is used to examine strenghts and weaknesses of the company in a relation to its chances and risks on the market. It consists of 4 elements: STRENGTH, WEAKNESS, OPPORTUNATY and THREAT. When first letters from these words are combined, we get its name - SWOT. STRENGTH - this element gives us answer to a question: "what does make our company so successful on a specific market?" Also, some other questions are asked, such as: - What advantages do we have over our...

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New blog theme and look

As you can see, I changed the look of my blog and also the blog theme. Hope you like it! Chee...

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Fun And Mostly Useless Facts - Part 3

It's trivia time! You know that you will never need them, but they are good to know. :) - In 1982, in the first operation of its kind, doctors at the University of Utah Medical Center implanted a permanent artificial heart in the chest of retired dentist Dr. Barney Clark, who lived 112 days with the device. - A murder is committed in the US every 23 minutes, which makes about 22852 murders each year. - About 100 people choke to death on ballpoint pens each year. - In 1845, President Andrew Jackson's pet parrot was removed from his funeral for swearing. - "Billie Jean" by Michael Jackson was the first video to air on MTV by a black artist. - Americans consume 29 billion, or 58 percent, of the 50 billion aspirin...

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Types Of Insurance

Hey people, today im going to write a few words about insurance.  There are different types of insurance. Some types of insurance are required by law(such as vehicle insurance), while the others are voluntary. There are certain situations when some institutions demand that you have insurance in order get credit, travel abroad, take car on lease and so on. The most common types of insurance (in no particular order) are: - Property insurance, (buildings, equipment, houses and possessions),which provides protection against most risks, such as fire, theft or damage caused by weather or flood. - Car insurance which provides protection against damage to your car resulting from theft or accident - Insurance against accidents,...

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15 years of .mp3 format

Yup, 15 years have passed! Cool, huh? Patented in 1987, but it was named ".mp3" in 1995. .mp3 was developed in institute "Fraunhofer" in Erlangen, Germany. There, the scientists were looking for best compression alogorithm, and the song used in experiments was Suzanne Vega - Tom's diner. :) The idea was to separate and compress only parts of the song that can be registered by human ear. (Because every song has a lot of frequencies that can not be registered) Using this metod, thay "tricked" the ear by only playing registerable parts thus reducing the size to only 10% of the original size. The name was given in a poll! First .mp3 player was made in 1994, and when it was made, all major electronics manufacturers belived that it was too complicated...

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