Marketing And The Instruments Of The Marketing Mix

Hello again dear followers, today I am going to write a few words about marketing mix as an important strategic and marketing tool. So, what is marketing, you may ask? Marketing is the process of planning, and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create and exchange value, and satisfy individual and organisational objectives. Given the marketing objectives and goals, the target segments and the market position that has to be defended, the tools of the marketing plan have to be decided upon. The marketer has a number of tools to hand - the instruments of the marketing mix. Traditionally, these instruments are divided into four categories, called the 4Ps of the marketing mix. In table...

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P.E.S.T Analysis

Hello again people. Today we are going to have a look at PEST analysis. No, its not a rat and critter analysis, it is actually one of the most important strategic tools in management and marketing. So, what PEST means? It is acronym from words POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL. When first letters of these words are combined, we get its name. In a word, PEST analysis is an analysis of political, economic, social and technological factors in a specific region or country. This analysis is a foundation for all means of strategic planning and also for some other analysis, for ex. SWOT analysis. POLITICAL - Current political situation (level of political risk) - Political factors that can have a effect on our business. - Is political...

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S.W.O.T Analysis 101

Hello everyone, today we are going to see one of the most basic management and marketing tool - the SWOT Analysis. Keep in mind that this is only some basic info and that i will publish more detailed info later in the year. SWOT analysis represents a marketing and strategic tool which is used to examine strenghts and weaknesses of the company in a relation to its chances and risks on the market. It consists of 4 elements: STRENGTH, WEAKNESS, OPPORTUNATY and THREAT. When first letters from these words are combined, we get its name - SWOT. STRENGTH - this element gives us answer to a question: "what does make our company so successful on a specific market?" Also, some other questions are asked, such as: - What advantages do we have over our...

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New blog theme and look

As you can see, I changed the look of my blog and also the blog theme. Hope you like it! Chee...

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Fun And Mostly Useless Facts - Part 3

It's trivia time! You know that you will never need them, but they are good to know. :) - In 1982, in the first operation of its kind, doctors at the University of Utah Medical Center implanted a permanent artificial heart in the chest of retired dentist Dr. Barney Clark, who lived 112 days with the device. - A murder is committed in the US every 23 minutes, which makes about 22852 murders each year. - About 100 people choke to death on ballpoint pens each year. - In 1845, President Andrew Jackson's pet parrot was removed from his funeral for swearing. - "Billie Jean" by Michael Jackson was the first video to air on MTV by a black artist. - Americans consume 29 billion, or 58 percent, of the 50 billion aspirin...

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Types Of Insurance

Hey people, today im going to write a few words about insurance.  There are different types of insurance. Some types of insurance are required by law(such as vehicle insurance), while the others are voluntary. There are certain situations when some institutions demand that you have insurance in order get credit, travel abroad, take car on lease and so on. The most common types of insurance (in no particular order) are: - Property insurance, (buildings, equipment, houses and possessions),which provides protection against most risks, such as fire, theft or damage caused by weather or flood. - Car insurance which provides protection against damage to your car resulting from theft or accident - Insurance against accidents,...

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15 years of .mp3 format

Yup, 15 years have passed! Cool, huh? Patented in 1987, but it was named ".mp3" in 1995. .mp3 was developed in institute "Fraunhofer" in Erlangen, Germany. There, the scientists were looking for best compression alogorithm, and the song used in experiments was Suzanne Vega - Tom's diner. :) The idea was to separate and compress only parts of the song that can be registered by human ear. (Because every song has a lot of frequencies that can not be registered) Using this metod, thay "tricked" the ear by only playing registerable parts thus reducing the size to only 10% of the original size. The name was given in a poll! First .mp3 player was made in 1994, and when it was made, all major electronics manufacturers belived that it was too complicated...

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Fun and mostly useless facts - part 2

Its trivia time! This time mainly about science and super bowl! - A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court. - Absolutely pure gold is so soft that it can be molded with the hands. - Ten per cent of the salt mined in the world each year is used to de-ice the roads in America. - The Chinese were using aluminum to make things as early as 300 AD Western civilization didn't rediscover aluminum until 1827. - The only rock that floats in water is pumice. - As of 2006, the cost of a 30-second commercial on average is $2.5 million. The first famous Super Bowl commercial was a 1974 ad for Noxzema featuring Super Bowl legend Joe Namath. - No network footage exists of Super...

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Stock or Bonds in 2011? That’s The Wrong Question

I found this very informative text, so i tought to share it with you. It is written by Charlie Farrell, well known investment advisor. "If you’re wondering whether you should invest in stocks or bonds in 2011, that’s like wondering if you should breathe air or drink water in 2011. Stocks and bonds are as different as air and water. It’s not one or the other, it’s both, and that seems to be a point that most investors still don’t understand. I can’t tell you how many articles I’ve read suggesting that investors load up on stocks and dump bonds this year. They approach the stock vs. bond question as if it’s only an issue of which will provide the better return in 2011. That’s not the way to analyze these two options. First, there’s no...

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Want To Become A Stockbroker?

Instructions Things You'll Need Financial Calculator Wall Street Journal Men's Suits Paper And Pencils Brokerage Accounts 1 Begin to prepare for your career in high school by taking courses in math, economics and business. And with even a small starting sum, you can manage your own stock portfolio (in a parent's name if you are under 18) to learn about different investments and their return. 2 Join an investment club, which compares different investment opportunities, analyzes results and jointly invests its funds. 3 Go to college. Most brokers are college graduates with a degree in finance, economics...

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How To Hide Folders On Your Computer

Hello people, today we are going to see how you can hide your folders from curious eyes. STEP 1 First, right click on a folder (or icon) and select "Properties". Then check in the "Hidden" checkbox. Click "Apply". STEP 2 Click "Organize" and then click "Folder and Search Options" STEP 3 Click on the "View" card and then check "Do not show hidden files and folders". Then, click "Apply". You are done! To unhide the folder, just reverse the procedure! NOTE: This is for VISTA, i presume that is more-less the same for WIN...

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Difference between Stocks and Bonds

 Today, in this post, we are going to see the difference between stocks and bonds. We all know that the problem is not the money but how to spend it. In an investor's case, the problem is how to invest it. For the new investor, watching going through an investment newsletter can be a daunting task. Trying to figure out the difference between stocks and bonds from all the financial jargon can be a headache.Stocks in their simplest form represent part ownership in a company. For example if you own 10 shares in a company that has 100 shares, you will own 10% of the company. If the company is doing well, so are you. If it is doing poorly, so are you. Companies have realized that it is cheaper to raise funds for their activities by offering...

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The History Of Computers

"Who invented the computer?" is not a question with a simple answer. The real answer is that many inventors contributed to the history of computers and that a computer is a complex piece of machinery made up of many parts, each of which can be considered a separate invention. Prehistoric man did not have the Internet, but it appears that he needed a way to count and make calculations. The limitations of the human body’s ten fingers and ten toes apparently caused early man to construct a tool to help with those calculations. Scientists now know that humankind invented an early form of computers. Their clue was a bone carved with prime numbers found in 8,500 BC.The abacus was the next leap forward in computing between 1000 BC and 500 BD. This apparatus used a series of moveable...

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Fun and mostly useless facts - part 1

Here is some trivia i found: - Male hospital patients fall out of bed twice as often as female hospital patients. - The first toilet being flushed in a motion picture was in the movie Psycho. - The average person walks the equivalent of twice around the world in a lifetime - You can start a fire with ice. - The word 'News' is actually an acronym standing for the 4 cardinal compass points - North, East, West, and South!  - When glass breaks, the cracks move faster than 3,000 miles per hour. - When young and impoverished, Pablo Picasso kept warm by burning his own paintings. - The Muppet Show was banned from Saudi Arabian TV becuase one if its stars was a pig.      &nbs...

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Are you emotionally intelligent?

In order to answer this question first we need to define emotional inteligence. Emotional intelligence (EI) is an ability and skill to identify, assess, and control the emotions of oneself, of others, and of groups.  There are two main models of emotional inteligence: - Ability EI model - Mixed model of EI Ability EI model The ability-based model views emotions as useful sources of information that help one to make sense of and navigate the social environment. The model proposes that individuals vary in their ability to process information of an emotional nature and in their ability to relate emotional processing to a wider cognition. This ability is seen to manifest itself in certain adaptive behaviors. The model claims that...

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First computer virus

SCA virus was the first virus ever created in order to infect the Commodore Amiga computers. It appeared in November 1987. and it was a boot sector virus (part of HD's, floppies or other storage device that contains code for booting programs). SCA contained an interesting text message that appeared in every 15-th rebooting:    The text was: "Something wonderful has happened. Your AMIGA is alive! and, better yet ... Some of your discs are infected with the virus! Yet another masterpiece Mega-Mighty SCA!" "SCA" is actually an acronym for the Swiss Cracking Association, a group formed with the aim of removing the security software, so the virus homeland is actaully Switzerland. The virus was probably...

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BMW 328 Hommage Concept

Here is a treat for all car lovers (especially BMW lovers, like myself) This is a concept car from BMW, made in the honnor of the most sucsessful and the most attractive sports car from 1930-1940. The famous 328 this year celebrates 75th birthday.   BMW 328 Hommage Concept is made in carbon fiber in order to reduce weight and increase performance (they are still unknown). The weight is 780 kilos and it is powerd by a 3.0L petrol straight 6. I don't know about you, but i think it looks fantastic and woudn't mind having one in my garage. ...

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Greetings fellow Bloggers!

Greetings! First of all, let me introduce myself. My name is Bojan, i'm 21 and i am from Belgrade, Serbia. I'm a full time student on university of Sheffiled on which I am attending postgraduete course - MSc in Management. As you can see from above, I will post here everything from business to everyday topics and also topics that i find of interest to me and this community. Moreover, I would like to express my personal satisfaction for being a part of this community. Sincerely yours, Bojan ...

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