P.E.S.T Analysis

Hello again people. Today we are going to have a look at PEST analysis. No, its not a rat and critter analysis, it is actually one of the most important strategic tools in management and marketing. So, what PEST means? It is acronym from words POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL. When first letters of these words are combined, we get its name. In a word, PEST analysis is an analysis of political, economic, social and technological factors in a specific region or country. This analysis is a foundation for all means of strategic planning and also for some other analysis, for ex. SWOT analysis. POLITICAL - Current political situation (level of political risk) - Political factors that can have a effect on our business. - Is political...

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S.W.O.T Analysis 101

Hello everyone, today we are going to see one of the most basic management and marketing tool - the SWOT Analysis. Keep in mind that this is only some basic info and that i will publish more detailed info later in the year. SWOT analysis represents a marketing and strategic tool which is used to examine strenghts and weaknesses of the company in a relation to its chances and risks on the market. It consists of 4 elements: STRENGTH, WEAKNESS, OPPORTUNATY and THREAT. When first letters from these words are combined, we get its name - SWOT. STRENGTH - this element gives us answer to a question: "what does make our company so successful on a specific market?" Also, some other questions are asked, such as: - What advantages do we have over our...

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New blog theme and look

As you can see, I changed the look of my blog and also the blog theme. Hope you like it! Chee...

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Fun And Mostly Useless Facts - Part 3

It's trivia time! You know that you will never need them, but they are good to know. :) - In 1982, in the first operation of its kind, doctors at the University of Utah Medical Center implanted a permanent artificial heart in the chest of retired dentist Dr. Barney Clark, who lived 112 days with the device. - A murder is committed in the US every 23 minutes, which makes about 22852 murders each year. - About 100 people choke to death on ballpoint pens each year. - In 1845, President Andrew Jackson's pet parrot was removed from his funeral for swearing. - "Billie Jean" by Michael Jackson was the first video to air on MTV by a black artist. - Americans consume 29 billion, or 58 percent, of the 50 billion aspirin...

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