Marketing And The Instruments Of The Marketing Mix

Hello again dear followers, today I am going to write a few words about marketing mix as an important strategic and marketing tool. So, what is marketing, you may ask? Marketing is the process of planning, and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create and exchange value, and satisfy individual and organisational objectives. Given the marketing objectives and goals, the target segments and the market position that has to be defended, the tools of the marketing plan have to be decided upon. The marketer has a number of tools to hand - the instruments of the marketing mix. Traditionally, these instruments are divided into four categories, called the 4Ps of the marketing mix. In table...

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