Welcome to blog about management, marketnig and random (not)interesting stuff.

As you might guess from blog title, I will post some basic management and marketing tools aswell as info about managerial skills needed to be a sucessful manager. Hope you enjoy reading it as much as I enjoy writing it. Yours sincerely, BojanCo

Saturday, July 16, 2011

P.E.S.T Analysis

Hello again people. Today we are going to have a look at PEST analysis. No, its not a rat and critter analysis, it is actually one of the most important strategic tools in management and marketing.

So, what PEST means? It is acronym from words POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL. When first letters of these words are combined, we get its name. In a word, PEST analysis is an analysis of political, economic, social and technological factors in a specific region or country. This analysis is a foundation for all means of strategic planning and also for some other analysis, for ex. SWOT analysis.


- Current political situation (level of political risk)
- Political factors that can have a effect on our business.
- Is political climate suitable for developing new competitors?


- General economic situation in a region
- Wealth of the nation
- Buying power in a region
- Degree of market and econ. growth


- Population
- Level od education in a region
- Social attitudes


- Infrastructure
- Level of technological sophistication in a region
- Potential for technological growth

There are also two more analysis in addition to PEST.
These are LEGISLATION and ENVIROMENT analysis but they are not used as often. With these two, the full neme would be PESTLE analysis.

Thats all for now, see you soon.

Saturday, July 9, 2011

S.W.O.T Analysis 101

Hello everyone, today we are going to see one of the most basic management and marketing tool - the SWOT Analysis. Keep in mind that this is only some basic info and that i will publish more detailed info later in the year.

SWOT analysis represents a marketing and strategic tool which is used to examine strenghts and weaknesses of the company in a relation to its chances and risks on the market. It consists of 4 elements: STRENGTH, WEAKNESS, OPPORTUNATY and THREAT. When first letters from these words are combined, we get its name - SWOT.

STRENGTH - this element gives us answer to a question: "what does make our company so successful on a specific market?" Also, some other questions are asked, such as:
- What advantages do we have over our competitors?
- Why our buyers value our company?
- What makes us unique?
- Do we have an original corporate image? and other questions regarding our STRENGHTS as a company.

WEAKNESS - here we need to face the ugly truth about waknesses of our company. Also, some questions must be answered.
- What are we doing wrong and how can we improve it?
- In what business aspects are our competitors better than us?
- What are the drawbacks of our business?
- Do we lack in certain marketing activities? and other questions regarding our WEAKNESSES.

OPPORTUNITY - this element represents opportunaties for growth on a specific market. Some questions are crucial.
- Did we fully cover our primary market and if not, what part we didnt?
- Can we expect some new laws and policies that we can use in our advantage?
- Are there any opportunaties for vertical integration of our company? and other question regarding OPPORTUNAIES on a specific market.

THREAT - this element will point out threats that our company is subjected to on a cpecific market. Here also, we need to take a look at some questions.
- Can we expect new competitors and substitutes in our market?
- Did the laws changed affecting us negatively?
- Is suppliers negotiating power rising?
- Can we expect new economic crisis? and other questions regarding THREATS that our company is subjected to.

When making SWOT analysis it is crucial to be realistic!
Thats it for now, more detailed info about SWOT will come later.

Friday, July 8, 2011

New blog theme and look

As you can see, I changed the look of my blog and also the blog theme. Hope you like it! Cheers!

Fun And Mostly Useless Facts - Part 3

It's trivia time! You know that you will never need them, but they are good to know. :)

- In 1982, in the first operation of its kind, doctors at the University of Utah Medical Center implanted a permanent artificial heart in the chest of retired dentist Dr. Barney Clark, who lived 112 days with the device.

- A murder is committed in the US every 23 minutes, which makes about 22852 murders each year.

- About 100 people choke to death on ballpoint pens each year.

- In 1845, President Andrew Jackson's pet parrot was removed from his funeral for swearing.

- "Billie Jean" by Michael Jackson was the first video to air on MTV by a black artist.

- Americans consume 29 billion, or 58 percent, of the 50 billion aspirin tablets which are taken worldwide each year.

- Gatorade was named for the University of Florida Gators where it was first developed.

- Laser stands for "light amplification by stimulated emission of radiation." Developed 1950s - 1960s.

- There are two credit cards for every person in the United States.

Thats it for now, hope you enjoyed these useless facts. :)

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